On August 23, 2024, Qinglong Waterproofing proudly launched its 7th Anniversary Celebration in Jingdezhen, the famed porcelain capital. Under the theme “7th Anniversary of Home Waterproofing, Study Trip and Win an SU7,” the event brought together numerous distributors and industry leaders to explore effective customer acquisition and marketing strategies in the age of short videos.
Brimming with Highlights and Actionable Knowledge
A concise yet powerful training session blended insightful theory with practical demonstrations, equipping participants with proven, step-by-step techniques for attracting and retaining customers — and even closing sales remotely, without the need for face-to-face meetings. The session offered actionable tools that attendees could immediately apply to boost business performance in a digital-first world.
Industry Veterans Share Their Expertise
During the morning session, several key figures from Qinglong Waterproofing took the stage to share their real-world market experiences, focusing on short video strategies. Chairman Song provided a thorough breakdown of effective customer acquisition methods, both free and paid, covering everything from traditional marketing to short videos and live streaming. He emphasised the critical importance of customer loyalty and deepening relationships, offering participants reassurance in the face of current market challenges.
Learning and Fun Combined: A Day of Practical Training
In the afternoon, attendees toured Qinglong’s distributor store in Jingdezhen, gaining deeper insights into product display and sales strategies. Qinglong instructors provided hands-on training in shooting and editing short videos, covering everything from composition and camera movement to content planning and post-production techniques. This practical session not only helped participants master the essentials of short video production but also enhanced their operational skills, laying a solid foundation for promoting the Qinglong brand more effectively in the future.
Evening: A Cultural Experience in Jingdezhen
The day concluded with a night tour of Taoxichuan, where attendees immersed themselves in the rich history and culture of the porcelain capital. As they strolled through the lantern-lit ancient streets, they admired exquisite porcelain artworks and experienced the unique blend of traditional and modern ceramic-making techniques. The tranquil and picturesque night scene of Taoxichuan felt like stepping into a classical ink painting. In this artistic setting, attendees experienced the charm of the porcelain capital and deepened their connections and friendships, bringing a fulfilling day to a perfect close.
This celebration marks a significant milestone in Qinglong Waterproofing’s seven-year journey and offers participants invaluable experience and practical techniques. Looking ahead, Qinglong Waterproofing remains committed to leading the industry, empowering distributors to excel in a competitive market and achieve new heights.
